Howdy from our Team!

We’re a close knit, skilled and friendly team of Women based locally in the Byron Bay Region.

We love working with businesses with purpose and who align to our core values - honesty, authenticity & integrity.

We’re a creative, happy team who truely love what we do and have fun doing it. We can’t wait to meet you.

Meet Lilli ~ Head Honcho

Hey I’m Lilli, the Founder and Head Honcho of Social etc.

Also a want to be cowgirl, chai drinking, travelling coastal dweller chasing the sun and all the good things in life in the Byron Bay Region, Australia.

Social Etc was founded out of my passion for marketing and love for local, small businesses out there bringing their passions to life.

What started as helping a small business in Byron up their game with their social media & marketing led to me starting my Agency and assisting businesses not only in my local area but all over Aus for over 4.5 years now.

We have helped so many wonderful businesses get their social media and digital marketing on track, grow their customer base, increase sales & find their flow with thoughtful social media management, email marketing, strategic advertising and sleek websites.

We know it can be daunting doing any of your own marketing when it’s not something you know, that’s why we are here - our team will take whatever you need to outsource off your hands and leave you to do what you do best.

Meet Alex ~ Marketing Co-ordinator

Alex is our marketing powerhouse and right-hand woman. With a keen eye for detail and a background in marketing, she brings a fresh, creative approach to everything she does. Her organisation skills keep us running smoothly, and her strategic mindset ensures our clients' brands shine.

Fluent in both English and Spanish, Alex grew up navigating two cultures—giving her a unique perspective that enriches her work. A traveller at heart, she’s explored the world but has found her home on the Gold Coast (for now!)

Meet Shannon ~ Paid Ads Powerhouse

Shannon is the brains behind our high-performing ad campaigns, bringing expert knowledge in Meta, Google and TikTok ads to the table. With a keen eye for data and strategy, she knows how to get the right eyes on your brand and turn clicks into conversions.

With years of experience scaling businesses through paid advertising, Shannon ensures every dollar spent works hard to drive results. If there’s a way to optimise, refine and maximise impact—she’ll find it.

Meet Mili~ Social Media Manager

Mili is our social media and email marketing maestro, bringing creativity, strategy, and a deep understanding of digital trends to everything she does. As our go-to for all things socials, she knows how to craft engaging content, build communities, and drive results.

Originally from Argentina, Mili now calls Byron Bay home, blending her international perspective with a love for local culture. With her sharp eye for detail and passion for storytelling, she helps brands connect with their audiences in a meaningful way.

Meet Lucia ~ Content Queen

Meet Lucia, our in-house content creator, the mastermind behind the visuals and narratives that bring our clients' brands to life. With an eye for detail and a passion for storytelling, Lucia crafts content that resonates and engages.

Whether it's a stunning Instagram post or a powerful video, she’s all about creating meaningful connections through creative expression. Her work is bold, fresh, and always aligned with our clients' unique voices.

Why us?

Not your standard Agency

No BS

We’re on your team

We get it

Real Results & Growth

We truly care about our Clients

  • The service provided by Social Etc is first class. Lilli is a superstar and was able to get the essence and tone of our brands almost instantly. Her processes, organisation and communication is 10/10 and I simply can't recommend Lilli enough! If social is part of your marketing strategy, you need Lilli!

    Leah ~ Owner of Isola Riva, Il Salone & Lupos Restaurants

  • Lilli and Social Etc are an absolute pleasure to work with. If you’re looking for someone to manage your socials, website design and anything to do with your online presence and digital marketing, then I’d highly recommend them. I’ve been working with Lilli for about 6 months and have really seen the impact it’s had on my business.

    Sarah ~ Owner of Dr. Tranter Aesthetics

  • Lilli has been AMAZING at what she has produced for us which has allowed us to focus our time and effort on other areas of the business. Lilli has quickly become an integral and vital part of our Team.

    Shane & Whenua ~ Family Aged Care Advocates

  • Lilli from Social Etc has been really helpful! Her work and constant new ideas are amazing. We've seen a huge difference on our online sales since we started working with her. Very grateful!

    Mariah ~ Owner of Del Villar